Secrets | 02/20/06

Last week at work I wrote an analysis and breakdown of google's search patent for work. It's not the kind of thing I would have expected to do in my life but hey, you gotta do what you gotta do. It reminded me of those intolerable atonal articles Nancy Rogers made us read when I was in school. The kind that you have to read a paragraph like 10 times over before you even have a remedial concept of what the point is. And this, friends, was only the patent; written for dumb lawyers who don't know <span> from <div> (if you can still believe there are people like that out there)! Anyway. It was interesting, the parts I understood at least. For starters no two days are the same. Depending on the day, season, time, whatever a new search algorithm is used. So if I'm first in the engine for the word "chompy" right now come December people looking for Chompy will wind up on a different page that might be more geared towards Chompy At Christmas. Weird. It's also probably safe to infer that if you're currently buying links on other sites you're going to need to stop doing that. They're going to catch you. Hell, if Mozilla's AdBlock can figure out which ads are sponsored I can assure you G00gle can. Not surprisingly the best thing to make your way up the search engine path is to have inbound links from reputable sources. I'm not revealing any more secrets--you can read the damn patent yourself.




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